To create a video with AI, choose the tool according to the format you want. An avatar reads your script for a training video, automatic editing adds subtitles for social media, and generated footage illustrates a point. Write the script yourself, get the consent of the people filmed and label generated content when the law requires it.
Write the script for a [length] video for [audience] about [topic]. Goal: for the viewer to [expected action]. Structure: one opening hook, three key ideas, a conclusion with a call to action. Tone: [simple and direct]. For each section, add a suggested image in brackets.
Replace the parts in square brackets. Always reread the result before using it. Learn to write a good request
| Tool | Hosting | Your data | Data processing agreement | Price | Score |
|---|---|---|---|---|---|
| Canva | EU as an option | Training can be turned off | Data processing agreement on business plans | Free, then from €110 / year | 75 |
| Synthesia | Hosted in the EU | No training on your data | Data processing agreement available | Free, then from $19 / month | 89 |
Only checked listings appear in this table, from the most general to the most specialised. No paid placement.
Under review, listings still being checked: Descript, Captions, HeyGen, Runway.
An avatar tool, an editing tool and a footage generator meet different needs: start from the format you want.
Listen to how names are pronounced and check the quality of the generated subtitles before choosing.
Music, synthetic voices and stock images must be cleared for commercial use.
Cloning a voice or a face involves personal data: check storage, access and the person’s written consent.
Canva is an online graphic design tool with ready-to-use templates for visuals, presentations, videos and documents. AI features help generate images, text and layouts.
Descript lets you edit a video or a podcast by changing its transcript like a text document. An AI assistant helps cut silences, clean up the sound and prepare clips.
Captions is a video editing app that adds subtitles automatically and offers AI touch-ups. It is aimed mainly at short videos for social media.
Synthesia creates videos with AI avatars that read a text, in many languages. It is mainly used for training, presentation and internal communication videos.
HeyGen creates videos in which a virtual avatar reads a text. It also translates videos, with voice dubbing and lip-syncing.
Runway is a suite of AI tools for creating and editing videos. It generates clips from a text or an image and offers editing tools such as background removal.
Yes, some tools turn a script into a video presented by an avatar, with a synthetic voice in your language. This suits internal training and tutorials. For a brand video, a real person is often more convincing.
Since 2 August 2026, Article 50 of the AI Act has required certain AI-generated content to be labelled. A realistic video that could mislead the public is the first case to watch. If in doubt, say so on screen or in the description.
Yes, voice synthesis tools can do this from a recording. Check where the voice is stored and who can use it. For an employee’s voice, get their written consent and plan what happens if they leave the company.